Global Call for Logo Design for the International Mangrove Centre

一、活动名称 Title
Global Call for Logo Design for the International Mangrove Centre

二、组织机构 Organizations
Host: International Mangrove Centre (IMC)
Organizer: Guangdong Neilingding Futian National Nature Reserve Administration Bureau
Organizing Consultant: Benecus Consultancy Limited 

三、标识征集活动背景介绍 Background of the Global Call for IMC Logo Design
Mangroves are an ecosystem of global importance, which plays a critical role in maintaining eco-security and sustainability of coastal regions, and enhancing the capability to address climate change. On November 5th, 2022, President Xi Jinping of the People's Republic of China delivered a keynote speech at the opening ceremony of the 14th Meeting of the Conference of the Contracting Parties (COP14) to the Ramsar Convention on Wetlands, pointing out that “China will promote international exchanges and cooperation to protect the four bird migration routes passing China and to establish an international mangrove centre in Shenzhen”. On September 6th, 2023, the 62nd Standing Committee of the Ramsar Convention on Wetlands endorsed the Ramsar Regional Initiative “on the establishment of an International Mangrove Centre in Shenzhen”.

The International Mangrove Centre (IMC) is an independent, non-profit international organization, with the vision to promote the protection, restoration, wise and sustainable use of mangroves worldwide, and the purpose to establish an open and inclusive international cooperation mechanism for mangroves and other adjacent coastal blue carbon ecosystems for mutual benefits and shared development. It will facilitate international cooperation and joint actions for the protection, restoration, wise and sustainable use of mangroves, and strengthen the implementation of the Ramsar Convention on Wetlands and relevant multilateral environmental conventions, so as to achieve the 2030 Agenda for Sustainable Development and its Sustainable Development Goals (SDGs). 

In order to better promote the protection, restoration, wise and sustainable use of mangroves worldwide, and help establish an open and inclusive international cooperation platform for mutual benefits and shared development, we organize this Global Call to solicit submissions for an IMC logo that has global recognition and rich connotations. 

四、征集对象 Participants 
Designers, teams and enthusiasts in ecology, environmental protection, art, design and other related specialties who care about mangroves and the IMC are invited to participate in the global solicitation.

五、征集流程及时间安排(北京时间)Procedure & Schedule (Beijing Time)
报名及作品提交截止时间:2024年5月8日 15:00

Briefing: April 15th, 2024, 15:00-15:30
Voluntary Site Visit: April 20th, 2024
Registration & Submission Deadline: May 8th, 2024, 15:00
Expert Review: May 13th-15th, 2024 (Provisional)
Public Voting: May 17th-21st, 2024 (Provisional)
Comprehensive Evaluation: May 22nd-31st, 2024 (Provisional)
Announcement of Final Result: June 1st, 2024 (Provisional)

The briefing will be held online via Tencent Meeting (Meeting ID:685-560-020). Applicants who do not join the online briefing may also submit their works.
Considering the environmental protection of the Futian mangrove wetland, the total number of site visitors is limited to 40 persons. If interested, you are kindly required to send a copy of your personal business card (or personal profiles), ID number and contact information to the contact email address (Benecus@qq.com) for site visit registration. Each team is limited to 1 visitor. After confirmation, the Organizer will send you an email about the meeting time and place through the contact email address. If you don’t receive the email, it means that you have failed in the registration. 
Channels for posting public voting information:
WeChat Official Account of Guangdong Neilingding Futian National Nature Reserve Administration Bureau.
Website and WeChat Official Account of the Urban Planning and Natural Resources Bureau of Shenzhen Municipality; (Website link: http://pnr.sz.gov.cn/).
Whether or not the applicant attends the briefing and site visit does not affect the subsequent registration and review.

六、奖项与奖金 Prizes and Awards
First prize (1 winner): CNY 150,000 + honor certificate.
Second prize (2 winners): CNY 30,000 + honor certificate.
Third prize (3 winners): CNY 10,000 + honor certificate. 
Award of Excellence (4 winners): Honor certificate.

In addition, the final selected designer will receive the assignment of extension design, and the extension design fee of CNY 100,000 will be paid upon completion of the extension design. If the selected designer of the IMC logo is a non-professional designer or incapable of completing the extension design, the Organizers will designate an extension design team to undertake the extension design task, which will receive the extension design fee of CNY 100,000. The selected designer is required to work with the team as necessary.

The above prizes and fees are subject to 6% par tax. The related cash prizes and fees will be paid after the announcement of the final result and the provision of relevant payment information by the designers. Designers outside China may entrust Chinese domestic individuals or agencies to issue invoices and receive payments.

七、作品设计要求 Design Requirements
The logo should be created in line with the characteristics, purpose and vision of the International Mangrove Centre (IMC). The logo theme should be distinct, aesthetic and globally recognizable, easy to identify and communicate, directly heart-touching, and easy to be understood, recognized and resonated by people from different cultural backgrounds.
The applicants should consider the future extensible multi-scenario applications (e.g. international conferences, public events) in Chinese, English, or even multi-lingual environments and carry out schematic extension design. The final selected logo will be subject to extension design to form a complete VI identification system.
3.每名应征者(含团队)最多允许提交3件作品,每件作品图片文件尺寸为A3竖版【420mm x 297mm,300dpi及以上,JPG或PDF格式】。作品排版参照附件1,上版面标识(LOGO)居中和设计创意说明(200-500字),下版面放1-3张示意性延展图。上传的作品任何地方均不能出现应征者的任何相关信息。
Each applicant (or team) is allowed to submit a maximum of 3 works, and the picture file size of each work is A3 vertical layout [420mm x 297mm, 300dpi and above, JPG or PDF format]. For the layout of the works, please refer to Attachment 1. The upper middle part is the LOGO and the description of the design idea (200-500 words), and the lower part is 1-3 schematic extension drawings. The uploaded works must not contain any information about the applicant.
The applicants should keep vector or source files that can be used for the extension design, and keep the design elements in independent layering, so as to facilitate the use in post editing. Non-professional designers may upload the scanned manuscripts, but they need to keep the original manuscripts. The submittals entering the shortlist without original source files or manuscripts will be considered as invalid.
The works submitted by the applicants must be their original. The Organizers bear no responsibility for the infringement of others' intellectual property rights caused by the works submitted by the applicants. The Organizers and the Review Committee shall have the right to reject the works suspected of such infringement.

八、评审组织 Review Organization
Expert review. The Organizers will invite professionals to form a review panel of 5 or 7 members for expert assessment, selecting 10 recommended works.
Public voting. 10 recommended works will enter into the public voting stage. The voting results will be referred to in the final comprehensive evaluation.
Comprehensive evaluation. The Organizers will hold a special meeting and invite related representatives to decide the final list of winners based on the results of the expert review and public voting, as well as the characteristics and needs of the IMC.

九、知识产权及其他 Intellectual Property Rights and Other
From the date of the announcement of the awards, the intellectual property rights of the winning design works attached to or derived from or in connection with the first, second and third prizes shall be owned by the Host. The Organizers have the right to decide whether or not to use the award-winning works, to request the authors or entrust a third party to modify the award-winning works, to determine the occasion, way and time of the use of the award-winning works, and to authorize any entity to use the award-winning works. Except for the cash prizes, the Organizers will not pay any other fees to the authors.
The Organizers have the right to display all the collected works through media, the Internet and in various activities, including but not limited to conducting review, launching online voting, and conducting publicity and display.
If the works submitted by the applicants involve infringement of the intellectual property rights of others, the applicants who submitted the works shall assume the corresponding responsibilities and shall bear all the losses caused to the organizing parties.
All applicants are deemed to have agreed to and will comply with the terms of this Working Rules.
The language of this Global Call is Chinese, and the final right of interpretation rests with the Organizing Consultant.

十、应征报名及作品提交方式 Registration and Submission Works by Applicants
应征者需在北京时间2024年5月8日 15:00前通过下方链接或二维码按要求填写报名信息,并提交匿名的设计作品【A3竖版,布局详见附件1】及已签署的《应征承诺函》的扫描件【详见附件2】进行报名。
Applicants are kindly required to duly complete the registration information via the provided link or QR Code and submit anonymous design works [A3 vertical layout, as specified in Attachment 1] and a scanned copy of the signed Application Commitment Letter (see Attachment 2) by 15:00 on May 8th, 2024 (Beijing Time). 
Registration link: https://jinshuju.net/f/UP1a7A
Registration QR Code:


If it is found that the registration information is inadequate, the anonymous works are not submitted as required, and the signed Application Commitment Letter or related materials are unclear, the Organizers may decide that the registration is invalid.

十一、咨询方式 Contact Information
咨询时间(北京时间):工作日 9:00-12:00  14:00-18:00 
中文:周女士,电话:+86 13265572115
英文:赖女士,电话:+86 13530670439
Work Hours (Beijing Time): 9:00-12:00 & 14:00-18:00 (Weekdays)
Chinese: Ms. Zhou, +86 13265572115
English: Ms. Lai, +86 13530670439 
Email: Benecus@qq.com


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