佐日漫游金砖凤梨酥包装设计


佐日漫遊,传达的是一种感动美食的生活承诺,不仅承载了大地留下的不重复的美好、农作者与天共居的风采,也刻记着蕴蓄半甲子的手揉骄傲;透过一小立方空间,试着演绎包藏农熙暖阳的微酸果香,该是怎样的滋味。

因此设计风格一开始就定为具有“朴拙感”及“文化经验”,融合品牌概念透过往复的旅行带走限量的回忆和不限量的心意;故以传统布包手信外形,让消费者直接和伴手礼的符号产生连接。并且在结构上朝减量包装的方向尽可能地不浪费多余的耗材及过于繁琐不实的包装。另外品牌强调使用当地生产的凤梨,包装上的布纹散布着金色的小碎形,传达着和熙阳光下藏私地恩赐,也代表了一期一会沃土献上的心意。视觉重点的包装花纹,则用产品的代表符号也是品牌的辅助视别花纹-凤梨,组合成的花纹中心为一代表钱币的符号,阴郁台湾凤梨(旺来)的象征,也将送礼的心意增添了祝福的内涵。

Relishing travel gold bullion pineapple cake

Relishing travel conveys a promise of life inspired by the food. It not only inherits the glamour of the nature beauty of the land and the elegance of the farmers living with the sky, but also contains 30 years of handmade pride. In the little cubic space, we try to imitate the taste of the warm sunshine and the sour fruit flavor.
The style of design was set in the beginning to be with sense of primitive simplicity and embedded with cultural experiences. It also integrated the concepts of the brand that is, consumers can take limited edition of memories and unlimited feelings from every journey; therefore, consumers are able to directly connect with cultural code of a souvenir because of its traditional souvenir-form appearance. Moreover, the packaging is reduced to a certain extent in order to avoid wasting on unnecessary materials and complication. In addition, this brand insists to use locally grown pineapples. The golden semé figures are spread over the cloth of packaging, conveying the grace from unselfish sunlight of pleasant warmth as well as representing the feelings of fertile land of this moment. The design of fabric bag, which is the visual focus of the packaging, is patterned in the symbol of the brand, pineapple, which is also the auxiliary visual marking of this brand. The centre of the constituent patterns is a symbol of coin, indicating the pronunciation of pineapple in Taiwanese, which has a homonymic meaning of the coming luck; therefore, the intentions of gifting also means a blessing.

awards//

2012 金点设计奖(台湾国家级设计奖项)包装设计类/金点标章
2012 Golden Pin Design Award. Package Design/Golden Pin